1st International Alcohol Industry Forum "Higher Degree" will be held in October 2021

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On 21-22 October 2021, the 1st International Alcohol Industry Forum with the participation of the Federal Service for Alcohol Market Regulation will be held in Ufa. It will be attended by representatives of authorities, heads of associations and unions, leading industry manufacturers and distributors, Russian and foreign experts, and journalists.

Forum "Higher Degree" is destined to become the main platform of alcohol industry of B2G format, uniting authorities and business, the main alcohol industry players, leading Russian and international experts.

One of the key goals of the Forum is to organize a constructive dialogue between the industry participants in order to discuss problems, solutions and new trends of the Russian market.  Such cooperation will help to lay a strong foundation for the future strategy aimed at the development of economic efficiency of the industry.

The program for the first forum promises to be extensive and eventful. At the plenary sessions and panel discussions devoted to the regulation of alcohol market, speakers and participants will discuss the most pressing issues of the industry. Namely, development of the raw material base of the industry, providing state support to producers in the current environment, export potential of the alcohol market, quality and safety of products, fair competition, work with federal retail chains.

Special attention will be given to viticulture and winemaking - global trends and strengthening the reputation of Russian wine on the world market.

The topics concerning to the marketing and branding of spirits will be also enlighten. The industry leaders will share their experience on how to use creative technologies in promoting their products, how to manage one's reputation in crisis situations, how to increase consumer loyalty and become brand ambassadors.  

There will be a festive part as well. Within the forum, its general partner, Bashspirt JSC, will hold a ceremony to open a new plant “BashBioSpirt” located in the village of Bulgakovo, which will become a strategically important production complex in Bashkiria. A tour of the plant, tastings, master classes and other festivities will be organized for guests of the ceremony.

The forum is organized by the ROTEX Exhibition Company with the support of the Government of the Republic of Bashkortostan. 

               

Organiser: OOO “Rotex”.
www.rotexpo.ru